Amber Raney-Kincade www.raney-kincade.co.ukwas kind enough to give us her Teaching Story and we caught up with her earlier this year. Amber, what do you teach?
I teach lots of different courses around social media to extreme beginners. My students are mainly adults in the 35+ age group who are wanting to use social media for their businesses or charity promotions.
So where do you teach your classes and how long have you been teaching?
I teach on a regular basis for CityLit, but I also teach at other locations all over London. I’ve been teaching for 10 years.
You obviously love it, so how did you get started and do you have any formal teaching qualifications?
When the recession hit, I went to a marketing seminar at the Guildhall Library and I realised that I could teach it better. So, I started teaching there. I gathered lots of information on what my market needed and started offering one to one consulting. Then I started teaching regularly at CityLit. I still take on students to teach them and help them with their marketing. The goal is to dispel the mysteries of marketing and social media and make it easy, or even fun!
What have been your highlights so far?
I love it when I start with a student who says they hate social media, and then they transform into a super social media user. Many times, they “graduate” from my beginner course and go on to need more advanced help. I love that, because they are still in control – they didn’t outsource it, they did it themselves.
I totally agree, there is nothing better than a student using what you have taught them and really flying with it. Often students just need a little confidence and some new skills to shine! We have talked about the highlights, so what are the challenges?
When someone forgets a password! Lol!! Seriously, the challenge can be when someone is so convinced that they “can’t” do it, that they struggle to take in the concepts and actually achieve. Or they are so scared to do it themselves, they continue to have someone else do the work and they never really understand the basics. This can be hard for growing a social media strategy.
I can relate to that. Do you have any top tips for other teachers in your field, or people who are starting out teaching?
Work at the pace of the student. Even if it is going over the same territory. Repetition is the key to getting it right. It may take you 3 sessions doing the same material for a student, and only half a session for another. But the patience is worth it.
I agree Amber. Do you have any resources, websites or books that you can recommend?
Since I teach social media, I follow lots of social media leaders and trendsetters to keep up with the changing platforms. But I also follow Marie Forleo for inspiration, she keeps me motivated!
Keeping up with your subject is so important so that what you teach is uptodate and relevant. Finally, I wonder if you have any advice that you wish you had been given when you started teaching?
My advice would be don’t be afraid to teach what you know. You may think that everyone knows it, but there are people out there who don’t. And they need you.
So true, someone said to me once that it was selfish to keep what we know to ourselves! Thank you Amber, one last question. Where can people find out more about you and what you do?
My website is www.raney-kincade.co.uk