Marketing your Workshop or Course Welcome to your Marketing your Workshop or Course What is the best definition of marketing? It's about persuading a target market to buy a product It's about maintaining the good reputation of a product, person or service It's the overall process of boosting public awareness of a product, person or service It's all about social media and using it effectively What, in the context of marketing your courses, is an avatar? It's a film It's your ideal student It's who you are as a teacher or service provider It's your logo What best explains the term 'unique selling point'? It is what makes your course different and better than all the others It is a place that only advertises your courses It is a topic or subject that only you offer courses on It is the pricing point at which people are likely to buy Which of the following is not true about your website? It needs to have a clear purpose It needs to be easy to navigate It needs to be regularly updated It needs to be professionally constructed Which of the following is true about social media? It's a great, free tool for driving traffic to your website You should use as many different platforms as you possibly can Once a month is sufficient usage to build a following You should only post about your business Which of the following is true about emails? You need to put as much information in them as possible You shouldn't use them due to data protection They are a waste of time as nobody reads them You should make them as interesting and relevant as possible Which of the following best explains what you should include in a networking pitch? Your name, website, brief business description and your unique selling point Your business name, your phone number and your address As much as you can before the chair asks you to stop Why you are better than everybody else Which of the following is not a good way of checking what works in terms of marketing? Using a discount code Using Google Analytics or similar Asking at the beginning or end of a workshop or course Gut feeling - you'll know when you've got it right Time's up By |2020-04-20T13:57:16+01:0026/03/2019|0 Comments